Before demonstrating several digital cameras, what should the associate have done FIRST?

• A. Reviewed methods of demonstrating the features with other sales associates.
• B. Placed security locks on the cameras to discourage customers from trying them.
• C. Ensured all of the cameras had charged batteries and were in working order.
• D. Read the camera manuals to figure out how to solve potential problems.

Answer: (C)

The key idea is being ready to deliver a smooth, credible demonstration. Before you show customers the cameras, you should verify that each unit has a charged battery and is functioning properly. This ensures the demo runs without interruptions, lets you showcase real features, and projects competence and confidence to the customer. If a device dies or behaves oddly during the demo, it distracts from the message you want to convey and can shake trust in your knowledge. While practicing demonstrations with others or reviewing manuals is useful for long-term preparedness, the immediate first step is confirming that the gear is ready to go so you can focus on helping the customer.