Why should a sales associate offer additional services to customers?

• A. Services have much higher profit margins than products.
• B. Services guarantee repeat business with the customer.
• C. Services can improve the customer's experience with products.
• D. Services are designed to improve the quality of products.

Answer: (C)

Offering additional services focuses on helping customers get the most out of their purchase. When a sales associate arranges setup, demonstrates how to use the product, offers maintenance, or provides ongoing support, it reduces confusion and builds confidence. This smoother, more helpful experience enhances satisfaction and makes customers more likely to return or tell others about the store. While some services may have profitable margins or can nudge future purchases, they don’t guarantee repeat business and aren’t the primary reason to offer them. Services don’t necessarily change the product itself; they improve how the customer experiences and uses it. So the main benefit is improving the customer’s experience with products.